Questions 98 through 100 refer to the following excerpt from a meeting and price list. [F-Cn] Before we move on, I’d like to return to pricing – specifically,
the increase in the cover price of my team’s magazine which
is due to take effect from next month. I just looked at the latest
sales data in one of the documents we were given earlier, and
I really don’t see how increasing our price will boost revenue.
I’m worried it will have the opposite effect, actually, and
readership will fall. We’re already the most profitable of all the
range, because more of our pages are devoted to advertising.
Why don’t we turn our attention elsewhere? Take a look at
Fashion and Lifestyle – it costs a whole dollar more, but it’s
less profitable.
