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Self-reflections on the study
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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
5.6 Self-reflections on the study
The research study has enriched the extensive knowledge of learning in the master degree programme of International Business Management. It has gradually emerged from the abstract world to the concrete world. Practically, the process results from the success of this involve idea conceptualization, drafting and presenting of suggestion, and writing of the actual thesis. The thesis has contributed a major influence towards the developm ent of the researcher’ capabilities and boarded the tacit knowledge of evolving the service quality. The thesis has conducted on the agreement with the commissionaire from the food industry field. The ideation of the research has generated to assist the commissionaire to evaluate the perceived services quality in the begging of 81 November 2017. The researcher started the process of gathering reliable and relevant literature sources that corresponding to the present phenomenon of the research. The literature review and conceptual framework have enabled the researcher to draw a map and determine the scope of the study. The methodology research was found in a single case study and carried out in mixed methods quantitative and qualitative of data collection. The data was collected from the customer survey of the empirical research and interviews with employees and management of the Shahrazad restaurant throughout February 2018. The analysis of data of the customer survey was utilizing from using the SPSS statistical tool, in spite of some of challenging that encounter the researcher at the beginning. The beneficial aspect of using SPSS has enabled research to analysis accuracy the gap between the customers’ expectations and perceptions and enrich the knowledge and intelligence of the researcher from learning this statistic tool. The researcher proposes that mixed methods have provided the holistic view and sufficient information which cover the different views and aspects of the research phenomenon. All in all, from the beginning of this dissertation till the end, there have been plentiful challenges and experiences. However, in all these, the researcher found them as opportunities for personal development and intellectual growth. Download 1.33 Mb. Do'stlaringiz bilan baham: |
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