Benefits Disadvantages Is dropshipping for you?

After getting a supplier
After you’ve landed a supplier, take some time to see how they 
perform. After a few months, you’ll have a sense of how efficient 
they are. Don’t be afraid to break it off and look for another 
supplier if things aren’t going so well.
In Chapter 10, I’ll discuss suppliers a bit more and talk about working with multiple 
suppliers to fulfill all of your dropshipping needs. I do recommend starting out with 
one, but once you get the hang of it, dealing with more than one isn’t a big deal at all.

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9. Marketing
185
After you incorporate your business, find a supplier, and start making sales, you’ll 
want to get the word out about your shiny new storefront. Carefully planned 
marketing strategies are essential in ensuring the success of any dropshipping 
business, as it’s marketing that drives traffic - and thus, sales - to your store. The 
good news is that there are lots of low-cost marketing strategies available, and you 
don’t need to hire a marketer to start out.
Digital marketing is quite accessible, and it’s good to know the 
basics even if you end up outsourcing marketing in the future. 
These concepts will help you define what types of people you’re 
targeting and how you’re going to reach them.
Creating buyer personas
You already know who you want to sell to, but how specific can you get? Do you 
know your average customer’s income or education level? All good marketing 
strategies should involve taking a detailed look at your potential customers. 
One way to get such a detailed view of your customers is by building a buyer 
persona. These are basically profiles of fictional customers who represent your 
audience as a whole. The personas are constructed from demographics and 
psychographics that are averaged together. The idea is that by marketing to a few 
fictional people, you can effectively market to your entire customer base.

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