MAP pricing –
The minimum price that
a product can carry.
Margin – The difference between what
a merchant pays and what a customer
pays. Also called profit margin.
Merchant – A
retailer who sells directly
to customers.
Minimum order size – The smallest
order that can be placed from a
supplier. This
is either measured in unit
size or price.
Net terms – A payment structure in
which the retailer is given a set amount
of time after
purchasing to pay for the
products from a supplier. So ‘net 30’
means the retailer has 30 days after
purchase to pay.
Retailer – A business that sells directly
to customers. Also called a merchant.
Search Engine Optimization (SEO) –
The practice
of enhancing visibility in
search engines.
Search Engine Results Pages (SERPs)
– A search engine web page that
displays the results of a search.
Glossary
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Sole proprietorship –
A business
structure in which one person owns and
operates the business. Typically there
is no separation
between personal and
business finances.
Supplier – A business that buys
products from manufacturers and sells
to retailers.
Also called wholesalers or
distributors.
Supplier directory – A list of legitimate
suppliers.
Supply chain –
The path of a product
from manufacturer to customer.
Wholesale price – The price suppliers
charge to retailers.
Wholesaler – A supplier that sells to
retailers.
