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On-page SEO
There’s a lot I could say about on-page SEO, but if I had to distill it into one 
sentence, it would be this: optimize your title tags, metadata, headings, and file 
information. If you’re new to SEO, you probably have no idea what this means. 
That’s okay – it’s a breeze to master this. I’ll break this down piece by piece.
Image source
Title tags are what show up in Google as the title of your page or article. Although 
this seems like off-page SEO (since it matters most outside of your site), you define 
the title tag within your website. A good title tag should use a focus keyword, and 
that keyword should be as close to the beginning as possible. It also shouldn’t be 
too long, or else it’ll get cut off.

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The meta description (sometimes referred to as the meta) is the small snippet 
of text that accompanies the title tag and URL in a search result. This is a great 
place to tell readers more about the page, and it doesn’t hurt to pop in a couple of 
keywords either.
Here’s a diagram
 that points to the locations of the title tag and meta description:
Next, let’s talk about headings. In a piece of content, say a blog post, you’ll often 
have headings and subheadings to break up the text. Search engines love finding 
these on pages because they aid in reading comprehension.
Finally, by file information, I mean adding more detail about the files within your site. 
There are a few things you’ll want to do:
dz Make sure all of your images have filenames and alt text
dz Optimize your sitemap.xml file
dz Set up your robots.txt

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This might sound complex, but if you check out a few articles,