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you’ll have this down faster than you think.
These are all really important aspects of on-page SEO, and you should definitely 
research them. There are way more on-page SEO techniques, like having a short 
and keyword-focused URL, but going over those would take a long time. So I 
encourage you to 
do some reading about on-page SEO
 and get comfortable with it.
Off-page SEO
For the purposes of this guide, I’m only going to talk about one 
element of off-page SEO: backlinks. By no means is this the only 
important off-page tactic, but it’s the most foundational one.
It’s commonly known that the more links a site has, the better it will rank. However, 
this statement needs a little qualification. I think a more accurate phrasing is the 
more high quality links a site has over time, the better it will rank. Getting links is a 
long-term plan, and you don’t want to get links from anywhere and everywhere.
First, 
your links need to be natural
. This means not paying for links. I know, 
everyone doesn’t, but you shouldn’t. Paid links hurt your SEO, and you’ll often get 
penalized if Google detects a paid link going to or from your site.
Second, you need to build a network of links. You want to have a lot of root 
domains linking to your site. Recall the section on using Moz Open Site Explorer. 
This will ensure you get the most juice out of your links, and it also allows you to 
build those crucial relationships with influencers and website owners.

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Third, aim to 
get high-value backlinks
. Some backlinks will pass along ranking 
power to your site, and these are called follow or dofollow links. Other types called 
nofollow won’t pass on any of this so-called ‘link juice’. As a rule of thumb, always 
try to get dofollow backlinks.