Benefits Disadvantages Is dropshipping for you?


Is the niche sustainable?


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Is the niche sustainable?
This is another major question you need to ask about any niche 
you’re seriously considering for dropshipping. Whether you’re 
dropshipping on the side or full-time, you need to think about 
how sustainable a niche will be for you.
Even if you’ve already determined the niche is not just a fad that will blow over in a 
matter of months, you still need to think about the future. Considering the long term 
can mean the difference between success and failure. Plenty of niche products 
seem ideal for dropshipping, but when you think about where those niches will be 
a year from now, you start to realize that they might not be so promising.


3. Choosing Your Niche
58
Let’s go back to the example of phone cases. While the phone case niche is 
extremely saturated, there will always be a need for phone cases. People aren’t 
giving up their phones, and the amount of people with phones isn’t decreasing. 
Most importantly, people will always want to personalize and decorate their 
phones. Thus, it’s a sustainable niche.
Now let’s take another niche product with a very specific angle: eclipse-related 
products for the United States. When total solar eclipses happen, people go crazy 
with buying all kinds of gear related to the phenomenon. It seems like it’d be a no-
brainer to set up a dropshipping retailer for this.
Image source
However, total solar eclipses don’t occur in the U.S. very often. Because of that, 
a dropshipping store that sells eclipse products would only get business during 
eclipse years. Most years, it would get zero sales, which means these niche 
products are a poor choice for a long-term dropshipping business.


3. Choosing Your Niche
59
Finally, let’s consider a third niche: clothing with catchphrases. This is a tough trend 
to forecast because some catchphrases stick around while others don’t. (Think 
about the lasting “Keep Calm and ____” trend.)
While you could strike gold with the right catchphrase, this idea isn’t the best for 
a dropshipping store. The trend will eventually die out (even if it takes a couple of 
years), so if you’re looking to do dropshipping long term, you’d want to avoid those 
niche products.

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