Benefits Disadvantages Is dropshipping for you?


QUESTION 5:  Is the niche sustainable?


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QUESTION 5:
 Is the niche sustainable?
But wait! You’re not done yet. You have one step left: make sure the niche is 
sustainable.
There’s only one niche left: travel products. Travel-related niche products are 
certainly something people will always need, and people aren’t going to stop 
traveling anytime soon, so you can confidently say the niche is sustainable.


3. Choosing Your Niche
65
Final Thoughts
Before I conclude this chapter, I want to say a few words on the process of niche 
selection.
I hope this example process has helped you see how to execute these strategies 
yourself. It won’t always be as easy as this to choose a niche, so be prepared to 
dig in and do some research. It can be hard to tell if certain niche products are 
unsustainable or too popular. Trust me when I say that even if you put in a ton of 
work on this step, it will all pay off in the future.
When you use this process, be thorough. Even if you narrow down your list to 
one niche early on, you still need to ask the rest of these questions. A good 
dropshipping niche will always pass this test. Of course, it could be that none of the 
niches you selected will work for you. That can be a hard pill to swallow because 
you’ll have to start all over again, but it’s much better than choosing the wrong 
niche.
Finally, bear in mind that you may need to revisit this step. The next chapter 
discusses how to select niche products, which is another complex issue in itself. 
You may find that your ideal niche has a super-crowded product landscape, or that 
it hasn’t been profitable for a long time.
In those kinds of situations, you might want to go through the 
niche selection process all over again. This can seem like grunt 
work, but you have to push through it until you find a profitable, 

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