3. Choosing Your Niche
65
Final Thoughts
Before I conclude this chapter, I want to say a few words
on the process of niche
selection.
I hope this example process has helped you see how to execute these strategies
yourself. It won’t always be as easy as this to choose a niche, so be prepared to
dig in and do some research. It can be hard to tell if
certain niche products are
unsustainable or too popular. Trust me when I say that even if you put in a ton of
work on this step, it will all pay off in the future.
When you use this process, be thorough. Even if you
narrow down your list to
one niche early on, you still need to ask the rest of these questions. A good
dropshipping niche will always pass this test. Of course, it could be that none of the
niches you selected will work for you. That can be a hard
pill to swallow because
you’ll have to start all over again, but it’s much better than choosing the wrong
niche.
Finally, bear in mind that you may need to revisit this step. The next chapter
discusses
how to select niche products, which is another complex issue in itself.
You may find that your ideal niche has a super-crowded product landscape, or that
it hasn’t been profitable for a long time.
In those kinds of situations, you might want to go through the
niche selection process all over again. This can seem like grunt
work, but you have to push through it until you find a profitable,
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