Benefits Disadvantages Is dropshipping for you?


This step doesn’t need to determine the niche you choose, but it


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This step doesn’t need to determine the niche you choose, but it 
should give you an idea of what you’re dealing with. It will clue 
you in to how popular the niche is and how much value you could 
give customers. Again, don’t be afraid to spend a lot of time on 
this step.
When you’re finished, you should have a list of niches that are practical for 
dropshipping, along with the details of retailers who are already in those niches.
Is it better to choose a super saturated or super unsaturated niche?
The perfect niche
would have low competition but a large audience. In the real 
world, that rarely happens. The typical niche is moderately saturated, with a 
reasonable number of retailers and an audience that’s not too big or too small.
But what if you’re stuck between choosing a super-saturated or a super-
unsaturated niche? That’s a tough decision. It’s important to note that you probably 
won’t have to choose between these two extremely different options. Most of the 
time, you’ll find niches that aren’t completely saturated or unsaturated.


3. Choosing Your Niche
57
If those are your only choices, you might want to go back to the drawing board and 
consider other dropshipping niche ideas. It’s hard to be profitable in a niche that 
has a huge amount of competition, but it’s just as hard to be profitable in a niche 
that doesn’t generate a lot of interest.
Like I said, this won’t happen often, but it’s important to think about because it 
makes you calibrate your mindset. You shouldn’t focus on making profit so much 
that you skimp on choosing the right niche. Entering a huge dropshipping niche 
seems like it’s a good idea, but in reality, you can have a lot of trouble selling niche 
products when you have thousands and thousands of competitors.

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