Benefits Disadvantages Is dropshipping for you?

who are already in the niche, and that’s what the second step is 
all about. However, this is a question you should start thinking 
about now.
If you feel like you can’t take an interesting angle or do something differently, 
reconsider the niche (as painful as that may be). Rather revise your niche than 
choose one that won’t work for you.

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3. Choosing Your Niche
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STEP 2:
 Search for existing retailers.
Next, spend some time researching the retailers who are already established in 
the niche. For now, simple Google searches will suffice. Use various combinations 
and product keywords to see who’s selling what, and pay attention to who the big 
players are (i.e., the retailers you see over and over again).
This step really deserves an analytical approach if you want to get 
the most out of it. I recommend keeping a list of the retailers you 
find and making sure to record details like their name, website, 
and social handles. (A spreadsheet is great for this.)
Don’t just look at the most popular stores – search high and low, and look at 
everything that’s out there. There may be smaller retailers who are becoming 
popular and doing something unique, and analyzing these stores is just as 
important as analyzing the big names in your niche.
And don’t be afraid to take extensive notes on what you see. Often it’s the little 
things that matter, and scrutinizing details can help you understand why some 
retailers’ strategies are so successful. Once you understand what they’re doing, 
you can break it down and use the knowledge for yourself.
Once you’ve gotten a list of 5-10 retailers, take this opportunity to also look at each 
store’s online presence. You don’t need to do extensive research at this point. Just 
take a look at each retailer’s site and social media accounts to get a rough idea of 
their strategies. See what kinds of content they post, how they engage customers, 
and when they mention their products.

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3. Choosing Your Niche
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If you can’t find many retailers, that could be a good or a bad sign. Low competition 
is great, but you still need to have a sizeable audience to buy your niche products. 
This means that if you barely find any retailers, you’ll need to look at pages and 
online communities dedicated to the niche. Lots of activity is good, but low activity 
means this niche is probably a bad choice. It could also mean that this niche 
doesn’t have a huge need for physical products.