Benefits Disadvantages Is dropshipping for you?


to sell everything under the sun, but you do want to have a good


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to sell everything under the sun, but you do want to have a good 
amount of variety. That’s why a niche that has lots of products is 
great for dropshipping. It gives you a ton of room for growth and 
expansion.
This can be tough because with a high amount of product variety, there’s often a 
high level of competition. However, if you look outside of the most popular niches
you should be able to find some niches that aren’t too competitive yet still have a 
good amount of product variety.
Last but not least, make sure the products are easily accessible for both you and 
your customers. For example, custom made items are generally more difficult 
to dropship, and they won’t give you the best profit margins. You also want to 
consider the fact that the more obscure niche products won’t have a broad appeal. 
As a general rule, a product that appeals to a wide group of people within the niche 
is a good product to dropship.


3. Choosing Your Niche
49
“How popular is this niche?”
Ideally, you’re after a niche that’s not too popular. You want to choose a niche that 
has sufficient interest and product demand to sustain a retail business. Often, you 
will have to compromise, and it’s a matter of knowing how to compromise.
When conducting niche research, if you can tell right away that a niche is incredibly 
popular, be warned that it may be difficult to break into. As a new dropshipper, 
you’ll face the challenge of getting your brand seen, and it’s much easier in a lower 
competition niche (even though bigger niches may be tempting and seem easy).
Image source
The niche evaluation steps in this chapter will help you find a good niche that’s not 
too empty or too crowded. And in Chapter 4, when you research products, you’ll 
get an even more detailed idea of how popular your chosen niche is.



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