Benefits Disadvantages Is dropshipping for you?

3. Choosing Your Niche
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If you want to turn dropshipping into a steadily flowing stream of income, you’ll 
need to choose your niche carefully. In fact, niche selection is one of the most 
important business decisions you’ll ever make. It sets the stage for everything else 
to follow.
Think about it. The niche you choose will influence:
dz What products you offer
dz How much you sell
dz Which suppliers you work with
dz What marketing strategies you use
dz How successful your business will ultimately be
It’s a big decision, and it’s not one to be taken lightly. Too often, dropshippers 
realize the niche they chose isn’t working out, and they have to go back square 
one. That can be a colossal waste of time, money, and other important resources, 
especially if you’ve been at it for a while.
The more thought you put into selecting a niche, the sturdier your 
business will be. You won’t doubt yourself a few months down 
the road. And that’s what this chapter is all about: helping you 
find the best dropshipping niche for your business.
I find that a lot of success with dropshipping comes from asking the right questions. 
So without further ado, let’s look at the most important questions you need to ask 
yourself when selecting a niche.

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3. Choosing Your Niche
44
How to evaluate
dropshipping niche ideas
Choosing a niche can be confusing. There are millions of niches, so it’s tricky to 
know which ones are viable. To make matters worse, many of those niches have 
established businesses you’d be competing directly against. It’s the million dollar 
question: how do you break into a profitable niche as a newbie?
When you’re thinking about this, it may seem like every niche is saturated, 
but that’s not true. There are niches that still have a genuine need for product 
purchasing options. Some niches haven’t been tapped into heavily, while other 
niches have product-based needs that your store could help with.
However, it can be difficult to know where to just start looking for optimal 
dropshipping niche ideas. Where do you look? How do you look? What criteria 
should you use for finding good niches? To the beginner, these are daunting 
questions.