Benefits Disadvantages Is dropshipping for you?


You need to step back from what you think of a niche and look


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You need to step back from what you think of a niche and look
at it through an entrepreneurial lens. You’re going to have to 
make business decisions based on facts and figures, and you 
need to be able to do that easily without being too emotionally
or personally invested.


3. Choosing Your Niche
53
“Can I actually add value to this niche?”
This is another question few dropshippers ask. Most people think that opening up a 
store is a form of adding value, but that’s not always true.
If you’re opening a store that’s basically a carbon copy of an existing store, you’re 
not doing anything new or unique. You have very little to differentiate yourself from 
your competitors.
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3. Choosing Your Niche
54
But the most problematic thing is that some entrepreneurs who start dropshipping 
businesses like this don’t want to provide value. These are the get-rich-quick 
schemers who see dropshipping as a means to an end. Customers can see right 
through this, and it’s also a poor attitude to have in general.
It’s easy to tell if a business is earnestly trying to provide value or just 
trying to make a quick buck. People are more likely to support businesses 
that give them value. By putting your customers first and emphasizing 
value, you’ll be creating the best conditions for your business to grow. 
If you don’t focus on value, you’ll have a harder time selling.
That’s why you need to be honest with yourself here. Can you really add value to 
the niche you’re considering? Can you offer something different to customers who 
have a bunch of retailers to choose from?
One of the best ways to evaluate this is by looking at retailers 

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