Benefits Disadvantages Is dropshipping for you?


QUESTION 2:  How popular is the niche?


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QUESTION 2:
 How popular is the niche?
Next, it’s time to 
examine the popularity of each niche
. Your answers here won’t 
necessarily eliminate any niches from your list. Instead, this step is meant to give 
you a sense of what you’re dealing with.
The problem with this question is that niche products fluctuate in popularity from 
time to time, so there are no hard-and-fast answers to this. It’s a question you 
have to answer for yourself. Conducting research on each niche is the best way to 
accurately analyze its current and future popularity.


But for the sake of argument, I’ll say that custom T-shirts and fidget spinners are 
very popular while travel products are moderately popular. Again, these terms are 
subjective, and I’m using them just for this example. In actual practice, you’ll want to 
have more specific data to compare.
That means you have the biggest chance selling travel-related niche products, but 
it also doesn’t eliminate the other two entirely. It’s simply a warning sign that those 
niches (custom T-shirts and fidget spinners) may be too big to break into. Nothing is 
impossible; some niches are just easier than others for dropshipping.
3. Choosing Your Niche
62
QUESTION 3:
 Is this niche just the result of a passing fad?
This is an easy one. For fidget spinners, you can quickly answer ‘yes’, so that one 
has to go. Those niche products are definitely part of a fad that won’t carry on into 
the future.
On the other hand, custom T-shirts and travel products are not fads, so they can stay.
QUESTION 4:
 Can I actually add value to this niche?
This question will often decide whether you eliminate a niche or not. You have to 
put away your dreams of making it big and be brutally honest with yourself. Take 
any niche you’re seriously considering and ask yourself if you can add tons of 
value with a new online store. Will you be able to fill a need that other merchants 
aren’t filling? Will you be able to offer something new or different to prospective 
customers? Will you present or offer niche products that your competitors don’t sell?


3. Choosing Your Niche
63
This is a difficult question to answer, but in this example, the two niches left
(custom T-shirts and travel products) are quite different in terms of market 
saturation. There’s no question that there are far more custom T-shirt stores than 
there are travel products stores.
It’s also difficult to add value to a niche when it’s so saturated, and you might find 
that’s the case with custom T-shirts. You can get any kind of custom T-shirt you can 
imagine, so you can’t really offer anything unique. However, it’s possible that with 
excellent design options, you could very well offer something your competitors can’t.
Image source


3. Choosing Your Niche
64
This question might take you a while to answer, and that’s par for the course. You’ll 
also need to think critically and honestly about your ability to add value in niches 
that are more saturated. Overall, in this example, travel products would be the best 
choice.

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