Benefits Disadvantages Is dropshipping for you?

4. Choosing the Right Products
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Finding high-demand products
As I mentioned earlier, demand is central to building a great dropshipping business. 
In fact, demand is a big reason why dropshipping can be so lucrative.
Selling low-demand products is a dead end, so you want to 
ensure that you find products that have a significant level of 
demand. But how do you do this?
You can evaluate demand by using online tools and by researching retailers 
within your niche. Both of these methods are invaluable for scouting the best 
dropshipping products for your site, and you’ll always be able to use these 
techniques once you get them down.
First, let’s go over some of the best online tools for product selection.

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Google Keyword Planner
When it comes to finding the best dropshipping products for your niche, conducting 
keyword research is an 
excellent method
. Keywords will reveal which products are 
being searched for. While you can’t always tell if these products are selling, typically 
a high search volume means a product is performing well.
Now you might not know anything about keyword research. That’s okay! You don’t 
need any prior knowledge to start searching like a pro. It’s all in the tools you use, 
and the ones I’ve gathered here are some of the best.
I’ll start with 
Google Keyword Planner
.
There’s a reason Keyword Planner is one of the most used keyword tools in the 
world. It’s perhaps the most accessible keyword resource on the internet (and it’s 
Google). It’s also free, although you have to have an active ad campaign to use the 
planner.
The downsides? The data is fairly general and not too comprehensive. You’ll want 
to supplement the results you get with results from other tools (which is why I’m 
talking about multiple tools here). That said, Keyword Planner is an excellent start, 
and it’s definitely a tool you should use regularly.

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First, head to 
https://adwords.google.com
 and make sure you’re logged into the 
right account.
Next, make sure you have an active ad campaign. You’ll be able to see this in your 
AdWords dashboard. A campaign (or multiple campaigns) should appear in this 
section of the page:
If you don’t see any campaigns listed here, you’ll need to create one by hitting the 
‘+ AD GROUP’ button and filling out the next few pages.
Once you have a campaign set up, head to the menu at the top of the screen. Click 
on ‘Tools’ and then ‘Keyword Planner’.

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You should see this screen:
This is the starting screen of the actual Keyword Planner. Get familiar with it, 
because you’ll be using it a ton. You’ll see there are several options here, and over 
time you might end up using them all. For now, though, I’m going to simplify the 
process so you can get started right away.

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There are two ways to proceed: the simple way and the in-depth way. I recommend 
the in-depth way, but if you’re only after an overview to get you started, you can 
use the simple way.