Benefits Disadvantages Is dropshipping for you?


 Choosing the Right Products 88 Get long-tail keyword ideas


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4. Choosing the Right Products
88
Get long-tail keyword ideas
Another handy use of Keyword Planner is 
generating long-tail keywords
. Long-tail 
keywords are super-specific variations on keywords that usually make up most of a 
site’s search volume.
For example, if ‘water bottle’ is your focus keyword, some long-tails might be ‘best 
water bottle for camping’ and ‘reusable water bottles’. They’re closely related 
to (and often include) the focus keyword. Most people will be using long-tails to 
search.
Finding long-tails will help you find other potential dropshipping products that could 
be smash hits for your store. Here’s how to do it using Keyword Planner.
In AdWords, navigate to Tools > Keyword Planner. Select ‘Search for new keywords 
using a phrase, website or category’.


4. Choosing the Right Products
89
On the next page, enter a focus keyword in the box that says ‘Your product or 
service’. Fill out the rest of the forms as well.
Pay special attention to the ‘Customize 
your search’ section in the lower right 
hand corner. You can get super precise 
with your search here.
When you’re finished filling everything 
out, click ‘Get ideas’.


4. Choosing the Right Products
90
Scroll down a little bit on the next page, and you’ll see a chart that looks like this:
These are all keywords that Google found based on the focus keyword you 
entered. You can see the average monthly search volume, competition level, and 
suggested bid.
Even better, you can take these keywords and run them through the in-depth 
method mentioned above. This will let you analyze just how popular various 
products are.
One last tip: If you set up a dummy campaign to use Keyword Planner
make sure you go back in and remove it.



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