4. Choosing the Right Products
89
On
the next page, enter a focus keyword in the box that says ‘Your product or
service’. Fill out the rest of the forms as well.
Pay special attention to the ‘Customize
your search’ section in the lower right
hand corner.
You can get super precise
with your search here.
When you’re finished filling everything
out, click ‘Get ideas’.
4. Choosing the Right Products
90
Scroll down
a little bit on the next page, and you’ll see a chart that looks like this:
These are all keywords that Google found based on the focus keyword you
entered. You can see the average monthly search volume,
competition level, and
suggested bid.
Even better, you can take these keywords and run them through the in-depth
method mentioned above. This will let you analyze just how popular various
products are.
One last tip: If you set up a dummy campaign
to use Keyword Planner,
make sure you go back in and remove it.