Benefits Disadvantages Is dropshipping for you?


 Choosing the Right Products 91 All in all, Google Keyword Planner is a fairly formidable tool for


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4. Choosing the Right Products
91
All in all, Google Keyword Planner is a fairly formidable tool for 
finding potential dropshipping products if you use it the right 
way. It arms you with some basic figures that you can use to start 
understanding which products are successful and which ones are 
dwindling in popularity.
Google Trends
Trends is another free Google tool that can be very helpful for selecting products. 
It especially comes in handy for taking the product ideas you’ve found through 
Keyword Planner and more thoroughly analyzing them.
Head over to 
https://trends.google.com
 and enter a search term in the box. When 
you search, you’ll see a few options in a dropdown menu. Start by choosing ‘search 
term’.
The next page will give you results based on your search term. There’s a lot to take 
in here, so let’s go over the most useful elements.


4. Choosing the Right Products
92
First, you’ll see a graph called Interest over time.
This is a super-useful visual of search volume over a time period that you can 
specify. You can also change the location, date range, category, and search type.
This graph can help you understand if your products are seasonal or not. Many 
products spike in popularity during a certain time of year, and if any products you’re 
considering do so, you’ll want to know in advance.


4. Choosing the Right Products
93
Check out the bump in this graph:
This means that most people buy apple butter during September and October. 
During the rest of the year, apple butter purchases stay at a steady rate. This is 
definitely a seasonal product.
Next on this page, you can see Interest by region. This is helpful for understanding 
where you might be getting the bulk of your orders from, and this can even give 
you a clue how often you’ll have to use international shipping.
At the bottom of the page, you’ll see two sections called Related topics and related 
queries. Here you can get even more ideas for dropshipping products! These 
sections basically give you long-tail topics and search terms that you can look into. 
(They’re also useful for SEO and marketing.)


4. Choosing the Right Products
94
Finally, don’t overlook the Compare feature all the way at the top. It lets you 
compare two or more search terms. It’s extremely convenient for deep analysis.

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