Benefits Disadvantages Is dropshipping for you?

4. Choosing the Right Products
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Competitors’ sites
Before you analyze your competitors, you can use their sites to get even more 
information on product trends. You’ve probably guessed it by now, but there’s a 
targeted approach to this technique that produces the best results.
Have your list of potential dropshipping products handy. Visit several (7-10) retailers’ 
sites and take a look at their top products. Usually, there will be a dropdown box on 
the store page that will allow you to sort products so that best selling items show 
first.
This will rearrange the product page so that the best selling items are listed first. In 
other words, the absolute best seller will be the first result and so on.
Keep in mind that sorting this way will show you the best-selling products of all 
time. It won’t show you the items that have sold the most over the last month or 
year. It’s not the most helpful way to search for products, but it’s still worthwhile.

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You might also see some stores highlighting products or marking them as ‘top 
sellers’.
These are also products to pay attention to and record on a list. This typically 
means the products are currently trending, and they’ll likely change over time. This 
is good to remember because if you notice a certain product that stays in a top 
seller category, it may mean that item sells consistently well.
Gather this data from as many stores as possible, and organize it all on a 
spreadsheet for easy access. I recommend using separate spreadsheets (or at least 
separate categories) for all of the keywords and data you get from each online tool. 
This way, you can continuously compile data from each tool and keep it separate 
for easy reference.
That’s going to wrap up the keyword research section of this chapter. Now I’ll 
show you how to analyze your competitors so you know what you’re up against. 
Fair warning – if you’re not too familiar with SEO, you’ll need to spend a little time 
learning some basic concepts and terms, but it’s easy for anyone to tackle.

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