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To take full advantage of all that OSE has to offer, you first have 
to understand a few terms and concepts. You don’t have to be a 
trained SEO to get a good grasp of this, so don’t fret if you don’t 
have much experience.
The main concepts are Domain Authority, Page Authority, and link structure. The 
best way to show you what all of these are is to see them in action.
First, go to 
https://moz.com/researchtools/ose
. Enter a URL into the search bar in 
the middle of the page and click ‘Search’.

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You’ll see a results page that looks like this:
To start off, look at just the category titled Authority.
There are three important metrics here: Domain Authority, Page Authority, and 
Spam Score.

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Domain Authority
(DA) is a metric that Moz developed to display how well a 
domain will rank in search engines. 100 is the best possible DA score.
Basically, the higher a site’s DA score, the more likely a site is to rank well. If your 
site has a DA of 90, you can usually expect to rank on page 1. On the other hand, if 
your site has a DA of 25, it probably won’t rank too well.
DA is best for considering the general impact of a site. A high DA 
means that the site gets a high amount of traffic to its homepage 
and most of its other pages. That’s why sites with higher DA 
scores will usually be your top competitors.
Keep in mind that DA is not the final word on how a site will rank. It’s simply a 
benchmark. You also don’t need a high DA to rank on page 1 of the SERPs. Specific 
pages may rank better than the overall site they belong to, which brings me to the 
next metric…
Page Authority
(PA) is nearly identical to Domain Authority, except it analyzes the 
ranking strength of individual pages. This allows you to predict how well certain 
pages on your site (or on your competitors’ sites) will rank.