Benefits Disadvantages Is dropshipping for you?

This is great for getting intel on your competition, and while it’s 
no match for all-out competitive analysis, it’s certainly a handy 
reference point that gives you a quick overview. It can also give 
you some ideas for some ad copy for your own products!
Right below, you can see the Product Ads Copies category that displays pictorial 
ads for a couple of products. This section looks simple, and it might not seem like 
you can get a lot from it, but I’ll break this down and show you how valuable this 
can be.
First, you can see the title of the product. At first glance, this seems plain, but look 
deeper and you’ll discover that you can take another peek into your competitors’ 
SEO playbooks. That’s because every product title is optimized for SEO, often 
containing keywords that are performing well in that niche.
In this case, notice how both of these products contain the word ‘collapsible’. This 
suggests that ‘collapsible travel water bottle’ and other variants are doing well. 
If you were selling water bottles, you might want to look into offering collapsible 
bottles on your store and using those keywords. So you not only get a keyword 
idea but also a product idea, all from a few words.

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4. Choosing the Right Products
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Second, these ad snippets display the price and the site selling them. This is 
another miniature form of competitive analysis. You can see who some of your 
competitors are and how they’re pricing their products. Again, this information will 
only give you a rough guideline, but it’s a convenient snapshot that you should look 
at whenever you’re using SEMrush.
The last section on this page is the Ads History category.
This shows how actively websites were bidding on keywords. If you click on a bar, 
you’ll see more information about which sites were bidding and how much they 
were bidding.
I recommend using the Ads History graph to complement the knowledge you 
gained from Google Trends. SEMrush uses different databases than Google Trends, 
and it’s always helpful to get data from a wide range of different sources.
Learning to digest the SEMrush results page can be a little intimidating at first, so if 
you need some help, I suggest consulting 
this page from the SEMrush Knowledge 
Base
. In addition, there are several Knowledge Base articles available that will 
familiarize you with the tool in no time.

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