Benefits Disadvantages Is dropshipping for you?

4. Choosing the Right Products
116
Product selection is ongoing
Now you’ll have a list of great dropshipping products (and the data to back it up). 
You should also understand why these products are valuable and what specific 
value they offer to customers in your niche. Don’t think about product sourcing just 
yet. I’ll address that a little later on in this guide.
If you’re having trouble, go back through the steps once more and try to take a 
more targeted approach. Consider searching for more specific product ideas or 
keywords, or perhaps expand the scope of your competitive analysis by finding 
more retailers to research.
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4. Choosing the Right Products
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The skills outlined in this chapter are skills I use every day, and 
they’re incredibly useful for any dropshipper. I especially want to 
encourage you to get to know the various online tools. Knowing 
all the little features of tools like Keyword Planner and Moz OSE 
can really take your dropshipping store to the next level.
Don’t forget that product selection is an ongoing process. This won’t be the last 
time you measure product demand and competition. If new dropshipping products 
show up and people start buying them, you’ll obviously want to consider carrying 
those products
. It’s a good idea to set aside some time each month or so to 
conduct product research. Many experienced dropshipping merchants conduct 
product research on a biweekly or even weekly basis to keep their finger on the 
pulse of the market.
You’ve done a lot so far! At this point, you have all the makings of a great business. 
You’ve done your research, chosen a niche, and picked out products. A good 
amount of the grunt work is over, so give yourself a pat on the back for all that 
you’ve accomplished so far.
The only thing stopping you from getting started is, well, setting up your business! 
You’ll need to take some important steps before you go on the hunt for suppliers 
and source your products.Chapter 5 will introduce you to vital concepts that deal 
with making your business official so you can start dropshipping products and 
profiting from your work.

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5. Making Your Business Official
119
First things first: while I am a dropshipping expert, I’m not a legal expert. You 
should consult an attorney before taking action on anything mentioned in this 
chapter. Specifically, you should find an attorney who is experienced in helping 
entrepreneurs set up businesses.
In addition, the use of this guide does not create an attorney-client relationship 
between the reader and Shopify. I’m not a lawyer – I’m just an entrepreneur who 
has a passion for helping others.
Finally, the advice in this chapter is only applicable for entrepreneurs in the United 
States. International entrepreneurs, skip ahead to the end of this chapter for some 
resources that will point you in the right direction.
Now that I’ve gotten the boring stuff out of the way, let’s talk about 
making your 
business official
.
Right now, you have a business concept ready to go, but it’s not a bona fide 
business just yet. You need to make it legal, set up an official business framework, 
and make sure you’re abiding by all the right rules.
This is often the step that intimidates would-be dropshippers the most. Dealing with 
legal stuff isn’t exactly fun, and sometimes it’s downright confusing. What do you 
do? Where do you start?