Benefits Disadvantages Is dropshipping for you?

STEP 3:
 Make sure the products fill a need.
This is the step most dropshippers skip. They identify the top selling products and 
throw up listings on a site. Maybe that was even your first instinct. However, there 
are many problems with simply dropshipping products that sell well. A best-selling 
product isn’t always the one that people need the most, but obviously you want 
products that fly off the shelves. How do you balance these elements?
If you want to sell products online, it’s important to make sure 
your audience has a 
need
 for every product you offer. If you’re dropshipping products that people need, 
those products will sell. That’s almost guaranteed. But if you offer products with a 
history of selling well, there’s no guarantee that those products will do the same for 
you. That’s why you should start by considering consumer need.

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4. Choosing the Right Products
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How do you make sure people need a certain product? Take a look at what they’re 
saying. Visit websites, groups, forums, social media pages, and other channels to 
see how much conversation is happening for any given product.
You want to see people positively discussing the product. Good reviews and 
product-related questions are good signs. If you can find a community around the 
product (or type of product), that’s even better. The product in question should be 
helping people do something specific.
If there’s a lack of discussion (or negative discussion) about a product, some further 
research may be necessary. A complete absence of buzz around a product means 
you should think twice about offering it.
More often than not, it will be fairly easy to tell if a product is filling a need. Here’s a 
good test – try to state the benefit of the product in one sentence.
Here are some examples:
dz “This smart thermostat will help you control your home’s temperature 
right from your phone.”
dz “This mug will keep your drink hotter for longer.”
dz “This chair will reduce back pain and make you comfortable.”
Don’t stress out on this step. You don’t need to be writing ad copy for the product. 
You just want to understand what a product does and 
how it helps your customers
.
If you can’t summarize the product’s benefit in one sentence, that could be 
problematic. The majority of helpful, valuable products are easy to describe, and 
their value is easy to understand. And if you can see the value of a product, your 
customers certainly will.

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