4. Choosing
the Right Products
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PageRank (PR) is an algorithm Google uses to rank pages on the search engine
results pages (or SERPs). While PR is one of many ranking signals, it provides a
good indicator of ranking power. It’s
similar to DA, except PR is the metric Google
uses. Some SEOs argue this is more important because it comes directly from
Google.
PR is scored on a 1 to 10 scale, with 10 being the highest,
signifying an extremely high-ranking site. Most sites have a PR
of 1-4, and it can take a while to get a new site into the higher
end of the scale.
PR can be a mysterious metric because Google no longer makes the scores
available to the public. However, it’s still an important piece of the ranking puzzle
because Google uses the metric and will continue to
do so and has no plans of
changing that.
You can use sites like
CheckPageRank.net
to see how your site fares. These third
party sites won’t necessarily be 100% accurate, so I
suggest using PR scores in
tandem with Moz metrics to get a holistic view of how sites rank. Like DA, PR isn’t a
conclusive score. It’s another helpful benchmark to have around.
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Wrapping it up: 3 steps for selecting
dropshipping products
I’ve gone over a ton
of material in this chapter, and it can feel intimidating to have
so much to tackle.
To make it easy, I’ve condensed everything into a 3-step process that will help you
find the best dropshipping products for your store. You’ll
want to reference the
detailed instructions above, of course. Over time, as you repeat this process, it will
become second nature.
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