Benefits Disadvantages Is dropshipping for you?

PA is useful for understanding the impact of a certain product 
page. When you enter in a specific URL, you’ll want to look at the 
PA score to see how powerful that page is. 
It’s good to check the PA scores of best selling product pages and compare those 
to the overall DA of the site. If both are high, that means the site gets a lot of traffic 
and probably sells a lot. If PA is high but DA is low, the site doesn’t get a lot of traffic 
but likely sells certain items more than others.

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Finally, 
Spam Score
checks to make sure a site is legitimate. Moz can tell when a 
site is set up for spam purposes, and that’s where this signal comes in. 0 is where 
you want to be.
To recap everything so far: High DA and PA scores are good, 
while a low spam score is ideal. Together, these three metrics will 
give you an idea of how well a site will rank.
Now let’s move on to the section called Page Link Metrics.
The Just-Discovered section can indicate how popular a site or page has become 
in the last 60 days. If you see a high number here, it means the site has gained a lot 
of backlinks in the last couple of months.
The Established Links section is even more valuable. It shows you how many root 
domains and total links there are.
The number of root domains shows you how many unique domains have linked 
to the site, while total links include any and all links, not just root domains. So if 
fakewebsite.com linked to your site twice, it would count as one root domain and 
two total links (since it’s the same domain linking multiple times).

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A site with a high number of root domains will usually rank very well for several 
terms. This is generally the more important metric of the two. Why? Because 
Google prefers sites with lots of unique root domains and will rank them higher 
than sites with fewer root domain links.
With that said, the number of total links can also help gauge how impactful a site is, 
since a high number of total links means the site has probably gotten multiple links 
from the same sites. This number also reflects the site’s total reach and influence.
At the bottom, you can see the specific inbound links (i.e., links pointing to the 
specific site or page). You can also filter results in case you want to see specific link 
types, which can be useful.
There are a couple of reasons you might want to find out who is linking to your 
competitors.
First, it shows you which sites you might be able to get backlinks from. Maybe you’ll 
find some sites that feature dropshipping products or use affiliate programs to 
connect with retailers. Later on, when you’re building an SEO strategy of your own, 
this information is nice to have.

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Second, you can personally check the credibility and quality of each backlink. For 
example, a site might get a ton of links but they could all come from shady sites. On 
the other hand, if popular sites are linking, then you’ll want to pay attention to the 
competitor you’re researching.
There’s one more item of note on this page: the Compare Link Metrics option. This 
is located in the menu on the left hand side:
This feature allows you to compare multiple sites and see how their metrics stack 
up. For competitive analysis, this is a goldmine. You can pit your site directly against 
your competitors’ or even compare multiple competitors against each other.

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Simply click ‘Add URL’, enter the address, and you’ll get a neat chart with all the 
important metrics listed.