Benefits Disadvantages Is dropshipping for you?

4. Choosing the Right Products
104
Analyse your competitors
Once you have some dropshipping products selected, you’ll need to scope out 
your competitors. This serves a twofold purpose:
1. It allows you to pinpoint your top competitors, which means you can 
start thinking about how you can get sales instead of them.
2. It gives you a practical understanding of which products are selling
the best.
Getting lots of keywords is great, but sizing up your competition is just as 
necessary. Since you’re brand new to your niche, you’ll be learning a lot from 
your competitors, and you can also analyze and then implement some of their 
techniques for areas like marketing and SEO.
Thankfully, you can easily conduct competitive analysis using little more than 
Google. This is because Google’s rankings are more or less indicative of how 
popular different retailers are. The higher up a site is on the 
SERPs
, the more 
powerful it is, so retailers with high SERP positions are typically leaders in their 
niches.
Because Google is set up like this, you can get a surface level 
view of your competition by simply Googling a product name 
and seeing which retailers come up. This won’t give you exact 
statistics, so you need to use some additional tools to get the
real juicy data.

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4. Choosing the Right Products
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Moz Open Site Explorer
Moz is one of the biggest names in SEO, and its Open Site Explorer tool is one of 
the best free SEO tools available. Often abbreviated to OSE, this is a link analysis 
tool that gives you a ton of information about a website. You can see how popular 
the website is, how much traffic it gets, and how many backlinks it has. (You 
can even get details on where those backlinks come from!) It’s unparalleled for 
understanding how influential your competitors are.