Benefits Disadvantages Is dropshipping for you?

Overall, Trends gives you a different perspective. While its 
comparative features are noteworthy, there’s a lot to love about 
this free tool.

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SEMrush
Want even more data? Comfortable with upping your SEO game? Then have a 
look at SEMrush. It’s a much more comprehensive keyword tool that almost every 
professional SEO has used at one point or another. It can give you incredibly 
specific information about keywords, so you can grab keywords from Keyword 
Planner and enter them into SEMrush to get all the details. It’s nothing short of an 
SEO powerhouse.
The only caveat: You can only conduct 10 searches per day. You also only get 10 
results for each category. This can be limiting if you want a super-thorough analysis.
I still recommend SEMrush for its sheer power and usefulness. A paid plan will help 
you get the most out of the software, but realistically, the free plan will work for 
more dropshippers just starting out. Unless you have extra money burning a hole in 
your pocket, go with the free plan to start with.
Head to 
SEMrush.com
 and enter a keyword into the main search bar in the middle 
of the page and click ‘Start Now’.

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You’ll see an analytics page that looks like this:
Here you can see four important headings: Organic Search, Paid Search, CPC 
Distribution, and Trend.
Organic Search will show you the search volume (i.e., the average monthly 
searches for that keyword) for search that happens organically. This means that 
the company didn’t spend money to bring in those searches. This category is key 
because it will reflect how many people are naturally using the keyword without the 
influence of any ads or campaigns.
Paid Search is also important since it will give you the average CPC (cost per click) 
for the keyword. This amount represents how much you’ll pay on average for 
someone to click on your ad. This isn’t an exact number, but it will give you a sense 
of how much you’re looking at spending.

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Wondering what CPC Distribution is? 
SEMrush says it
 ‘represents how that 
expensive it is to bid on that particular keyword across our different databases’. 
Clicking on a bar will give you more data.
Finally, the Trend section represents the level of competition for that keyword. 
A score of 1 is the highest level of competition, while 0 means it has virtually no 
competition. Note that the Trend section only analyzes paid search, although 
SEMrush says it can reflect organic search as well.
Scroll down on this page, and you’ll see another section with two sections labeled 
Phrase Match Keywords and Related Keywords.
The Phrase Match Keywords include your target keyword in them. As you can see, 
the example target keyword I initially entered was ‘travel water bottles’, and the 
Phrase Match Keywords include ‘best travel water bottle’ and ‘filter water bottle for 
travel’.
The Related Keywords section shows you keywords that are similar to your target 
keyword but do not necessarily include it. Some of these may be close, like ‘best 
water bottles for travel’.

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Both of these sections are great for generating long-tail keyword ideas, and you 
can see the volume and CPC as well. As a nice bonus, if you click on the little blue 
icons under the SERP heading, you’ll open up a Google search for that keyword. 
This gives you a nice visual of what the search page looks like for a given keyword.
Scroll some more, and you’ll see another really helpful section titled Organic 
Search Results.

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This is really useful because it shows you the top 100 organic results for that 
keyword. As I said earlier, organic traffic is essential to look at because it reflects 
customer interest in a product. This section will filter out all of the paid ad 
placements you see on Google search pages, so you see only the top organic 
results.
There’s one more part of the SEMrush analytics page that is particularly useful in a 
dropshipping context. If you look to the right of the Organic Search Results section, 
you’ll see a bunch of data about ads:

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Whereas Organic Search Results focused only on non-paid search, this section 
looks at paid search.
Ads Copies will show you a few examples of ad copy for some of the top paid 
search ads. Here you can see four ads taken straight from the Google page, and 
you can conveniently see what copy they’ve used.