Benefits Disadvantages Is dropshipping for you?

This is the reason why a lot of first time dropshippers give up and 
quit. They don’t spend enough time on branding.
Branding is the thread that runs through your entire business. Everything about 
your business should be infused with your brand. Your social media, marketing 
strategies, and even ad copy will all reflect your brand.
Branding is both internal and external. Internal branding deals with your mission 
statement and company values, while external branding deals with aspects like 
design and copy.
Also, branding is part of the value you provide to your audience. Whether or not 
your customers are loyal will largely depend on how much your brand resonates 
with them. A remarkable brand will attract customers by connecting with them and 
help turn casual shoppers into loyal followers.
First, let’s discuss internal branding.

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7. Branding
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Internal branding
Whether you’re a solopreneur or the head of a small team, your company needs 
internal branding. This may seem insignificant, but I urge you to not ignore it.
Image source

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7. Branding
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Internal branding
 allows you (and any team members you have) to understand what 
your company stands for. It’s another way of saying your company is focused on its 
customers. And while your customers aren’t ever going to see what your internal 
branding is like, your public presence will reflect the attitude you maintain. A good 
internal brand ensures everyone is on the same page and facilitates an optimal 
work ethic.
Two common ways of implementing internal branding are the 
mission statement and a list of values.
Creating a mission statement
Throughout this book, I’ve placed a heavy emphasis on value. By now, I hope 
you’ve gained a value-first mindset that focuses on how you can best serve your 
audience.
This idea of value first is integral to a successful mission statement. Mission 
statements can sometimes seem corny or disingenuous, but a good mission 
statement can work wonders for your business by giving you a customer-centric 
perspective.
You’ve probably seen lots of mission statements before, but if you haven’t, 
here are 
some famous examples
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