Benefits Disadvantages Is dropshipping for you?

Warby Parker: “To offer designer eyewear at a revolutionary price, while 
leading the way for socially-conscious businesses.”
Nordstrom: “To give customers the most compelling shopping 
experience possible.”
JetBlue: “To inspire humanity – both in the air and on the ground.”

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7. Branding
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These mission statements are more than hollow platitudes to whip up some good 
PR. They’re designed to guide each and every worker in everything he or she does. 
A good mission statement improves morale, creates a positive environment, and 
helps everyone communicate better.
To see the power of the mission statement in action, take a second look at those 
mission statements above. They’re all about what the company does for the 
customer. This is vital because if your mission statement is all about your company, 
it’s not going to work well.
Just like you’ve developed a value-first mindset, you have to develop a value-first 
mission statement. Again, this may seem like overkill for a dropshipping business, 
but trust me – not many dropshippers take this seriously. It may not always be 
obvious, but most successful dropshippers with great brands have an outstanding 
mission statement that’s driving them.
This is how companies like IKEA work. You may not realize it at first, but IKEA’s 
goal of helping ;more people can create a better everyday life at home’ 
affects 
everything they do
, from product design to store layout. This is exactly the kind of 
internal structure you want to create for your dropshipping business (even if it’s just 
you right now).
It’s also important to establish your internal branding before you 
start working on any external branding. It’s like building a house 
on a sturdy foundation. Your external branding is the house, and