7. Branding
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Find a freelance designer.
For most entrepreneurs, hiring a freelance offers the
best value for money. You’re not
aiming for a prestigious firm, but you’re also
ensuring you’re not just paying someone to use a free logo designer and charge
you for it. It’s a nice middle of the road option that works out wonderfully for
everyone involved.
You may be able to find a local logo designer by Googling ‘logo design’ plus your
area. Many logo designers target
locally based businesses, and this is an excellent
option to connect with someone reliable.
Sites like
99designs
can help you connect with a designer, but these sites aren’t
always ideal.
Yet another method is
to use portfolio sites like
Dribbble
. You can instantly view
hundreds of designers and their work, and you can contact
them directly to get a
quote. This might take a little longer, but you’ll be happier in the long run.
Use an online marketplace.
Sites like
Upwork
and
Fiverr
are abundant with
freelancers, and usually you won’t pay too much. It’s
easy to browse the site and
find skilled designers, and you can normally get a finished logo in a matter of days.
The flip side is that most freelancers on these types of sites will undervalue
themselves and charge very little. It’s also somewhat difficult
to find designers that
don’t produce generic logos. Still, if you pick through the options, you can find
some diamonds in the rough.