- Network television
- Cable and subscription
- Local television
- Public television
- Many consider public television to be commercial-free
- Stations can air program sponsorship ads
- Reaches the affluent
Programming Options - Specialty television
- Pay-per-view
- Program syndication
- Interactive television
- High-definition TV
- Digital Video Reorders
Television Advertising - Advertiser assumes total financial responsibility for producing the program and providing the commercials
- Advertiser can control the content and quality of the program and the placement and length of commercials
Television Advertising - Sponsorships
- Participations
- Spot announcements
- Where advertisers pay for 10, 15, 20, 30, or 60 seconds of commercial time during a program
- Provides more flexibility in market coverage, target audiences, scheduling, and budgeting
Television Advertising - Sponsorships
- Participations
- Spot announcements
Television Advantages - Pervasiveness
- Cost efficiency
- Impact
Disadvantages - Production costs
- Clutter
- Wasted reach
- Inflexibility
- Intrusiveness
Film and Video - Trailers
- Videocassette and DVD distributors also placing ads before movies
- Promotional video networks in stores, offices, truck stops, etc.
Advantages - Play to a captive audience
- Attention level is higher than for almost any other form of commercials
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