Business Communication

Exercise
37
CHAPTER-4
COMMUNICATION AND TECHNOLOGY 39-44
4.1
THE ROLE OF TECHNOLOGICAL ADVANCEMENT
39
4.2
COMMUNICATION NETWORK
39
4.2.1 Intranet
41
4.2.2 Internet
41
4.3
E-mails
42
4.4
SHORT MESSAGE SERVICE (SMS)
43
4.5
TELECONFERENCING
43
4.6
VIDEOCONFERENCING
44
Exercise
44
CHAPTER-5
ORAL COMMUNICATION 45-54
5.1
ORAL COMMUNICATION
45
5.1.1 Advantages of Oral Communication
45
5.1.2 Limitations of Oral Communication
46
5.2
TWO SIDES OF ORAL COMMUNICATION
46
5.3
PRINCIPLES OF EFFECTIVE COMMUNICATION
47
5.4
EFFECTIVE LISTENING
47
5.5
NON-VERBAL COMMUNICATION
49
5.5.1 Body Language
49
5.5.2 Paragraph Language
52
Exercise_54__■_■_■_■_■_■_■_■_■_■_■_■_■_■_■__Contents'>Exercise
54

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Contents
CHAPTER-6
WRITTEN COMMUNICATION 55-64
6.1
WRITTEN COMMUNICATION
55
6.2
PURPOSE OF WRITING
55
6.3
PRINCIPLES OF EFFECTIVE WRITING
56
6.4
WRITING TECHNIQUES
57
6.4.1 Adaptation and Selection of Words
57
6.4.2 Masculine Words
57
6.4.3 Choosing Words with Right Strength and Vigour
59
6.4.4 Thesaurus
59
6.4.5 Writing Effective Sentences
59
6.4.6 Foreign Words & Phrases Sometimes Used in Correspondence
60
6.4.7 Developing Logical Paragraph
60
6.4.8 Overall Tone
61
6.5
ELECTRONIC WRITING PROCESS
62
Exercise
63
CHAPTER-7
BUSINESS LETTERS AND REPORT WRITING 65-90
7.1
BUSINESS LETTERS
65
7.1.1 Types of Letter
66
7.1.2 Structure of Business Letter
70
7.1.3 Form of Layout
75
7.1.4 Style of Presentation/Form of Letters
75
7.2
MEMORANDUMS
78
7.2.1 Purpose of Writing Memorandums
78
7.2.2 The Memorandum Format
79
7.3
REPORT WRITING
80
7.3.1 Types of Business Reports
81
7.3.2 Characteristics and Purpose of a Good Report
82
7.3.3 Guiding Principles of Writing a Report
82
7.3.4 Preparing a Report
82
7.3.5 Structure of a Report
83