Business plan
Company Global Services
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Business Plan Sample 4
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- Specialised Service
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Company
Global Services It Specialised BPM Specialised Financial Services Public Sector India Links Global Brand XXX LTD 40 There are more competitors in the market, but these are the most important brands operating in UK and London. Regarding the competitors, it is possible to distinguish two main aspects: • Specialised Service: BP3 is the main competitors because they are only providing process improvement services and even they are operating in a few markets, US, UK and Northern Europe. Other companies, such as Wipro, Cognizant and Tata, they are using technology but to different aspects, such as strategy, digital transformation. Finally, Accenture and Capgemini offer general services apart from technological improvements. • Specialised Segment: The main competitor could be Capgemini because they are very focused on Financial Services and Public Sector, which are the main segment of XX LTD. The other companies, most of them, are operating within financial services industry and mainly Cognizant. • India Links: It is important to assess this point as Tata and Wipro are companies headquartered in India and maybe they could bring more affordable services due to the more reduced costs in India for consulting services. This is going to be one of the value-added of XX LTD due to its excellent links to consultants in India. XXX LTD 41 FIVE FORCES ANALYSIS Rivalry Fierce Big Companies Many Small Players Not Intensive in Capital Few Players well-positioned New players might be focused more on one niche Low Switching Costs There are a few alternatives to achieve the same goals Companies could develop in-house teams Scarcity of high skilled IT consultants Many employees are subcontractors Threat of Substitutes-Medium Threat of New Entrants-Medium Bargain Power of Suppliers-High There are many companies in the market Difficult to compare prices online Bargain Power of Buyers-Medium XXX LTD 42 Bargain Power of Buyers Potential clients have the possibility of choosing different companies and services, even online. Currently, there are a few big companies with strong brands offering the same services and many small players specialised in a niche and / or segment. The main problem is that the final clients have problems to compare prices online, therefore, they do not have access to the whole information to take a decision. Threat of Substitutes There are a few of alternatives that potential clients can approach to bring about the same effects. The only option they have is to set up in-house teams or moving other employees of the organisation to carry out the project. Therefore, company could hire external employees or train internal employees to carry out the service. Bargain Power of Suppliers It is high. Currently, there is a scarcity of IT consultants and many companies have to pay higher wages to attack talent. Besides, due to the favourable legislation, many professionals prefer to work as subcontractors rather than as employees in companies. This make difficult to find the right talent at the right cost. This is an important point for XX LTD because they have access to another market, India, to hire consultants to work on their projects being a competitive advantage for them |
