Canelo / Arts Council England


Total print market ASPs: genre fiction vs general fiction


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Literature in the 21st Century report

Total print market ASPs: genre fiction vs general fiction


Canelo / Arts Council England | 

15

   

Literature in the 21st Century: Understanding Models of Support for Literary Fiction

The true impact can be seen by comparing graphs of both the TCM 

value and the total fiction value against an inflation adjusted version. 

At one stage in 2014 almost £1bn of value had evaporated from the 

ecosystem of books thanks to stationary prices. For a sector that has 

long existed on thin margins, missed revenue of this scale is absolutely 

essential. Recent gains in value have started to improve the overall 

figure and the picture is getting healthier. Yet this isn’t following through 

for fiction, which remains flat in absolute terms and continues to decline 

in real terms as is clear from the following graph.




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