Canelo / Arts Council England |
14
Literature in the 21st Century: Understanding Models of Support for Literary Fiction
Paperbacks: total market ASP and fiction ASP
These graphs show fiction of all kinds consistently has a lower price
than non-fiction, and tracks well beneath the TCM average for the
price of books sold. The real damage can be seen when adjusted for
inflation. Despite a recent uptick, this shows just how far behind book
prices for fiction have fallen since 2001. The pattern is consistent across
paperback and hardback fiction, and although General Fiction has been
hit less hard than Genre Fiction, in both categories there is substantial
loss of value per sale, which directly impinges on publisher revenues
and author incomes. A huge amount of value is hence ‘missing’ from
the sector thanks to flatlining prices amidst general inflation.
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