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Types of advertising campaigns
In the main advertising campaigns are divided into three 
main types that meet certain criteria. In reality, there are many 
more of them, since advertising campaigns are quite a flexible 
tool that is not within very strict limits.

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“Young Scientist” .  # 27 (422) .  July 2022
Marketing, advertising, PR
Product advertising campaign
In this case, a separate product, service or group of goods 
is promoted. Often such an RC is carried out when a manufac-
turer launches a new product. The goal of a product advertising 
campaign is to acquaint the audience with the new product, 
talk about its advantages, interest and encourage potential con-
sumers to buy.
Advertising should contain the characteristics of the 
product, the cost, the thesis that will show what the novelty of 
the product is. This is necessary in order to arouse interest in 
the product among an audience loyal to similar products. [3].
Trade advertising campaign
In this case, a specific point of sale is being promoted, 
whether it is a salon store or a company. The advertising cam-
paign convinces the consumer that it is here that he will re-
ceive the highest quality or the best price. Also, such adver-
tising campaigns are created in order to gain an advantage over 
competitors in the market, helping to convey all the advan-
tages that a buyer can receive.
These advantages may include:
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Discounts;
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Bonuses;
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Stock;
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Warranty service;
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Client cards;
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Delivery;
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Convenient geolocation.
This type of advertising campaign is most popular among 
small and medium-sized businesses, as it is quite cheap to use 
and maintain, while helping to promote your business as much 
as possible.