Chapter linguistic and pragmatic aspects of english phraseological units with emotive component

The theoretical importance of the present research paper is explained of the linguistic and pragmatic aspects of English emotive phraseological units . Nowadays formation of anthropocentric paradigms, brought to a new turn in linguistic researches directed to human being. Many of the local and foreign scholars devoted their scientific researches to this direction. More interest is given not only to the processes taking place within the language, but also to the interrelation with the language and thinking, language and culture, language and society, language and psychology. Study of conceptual categories is applied at the juncture of different branches: cognitive linguistics, ethno linguistics,
linguo culturology, and psycholinguistics, and has been devoted to the study of English phraseology.
The novelty of this work is that we here defined special peculiarities of the linguistic and pragmatic aspects of English emotive phraseological units. Group of phraseological units expressing human feelings and emotions have not been chosen accidentally. Because firstly, phraseological units themselves characterize the appearance of internal emotional life of people and reflect them via self peculiar “mirror of human feelings, understandings and valuations”, and secondly, help us to understand in what manner they are activated, how they are revealed, what functions each of them carries out in the process of communication, especially in the speech of people. Emotions in themselves show subjective attitude of people, which are expressed in mimic, pantomimic, intonation and at last by means of language.
Current scope of scientific literature lacks studies concerned with the linguistic-pragmatic aspects of emotive lexis used in English-language corporate communication. This problem opens up a wide range of research tasks, including identifying the key linguistic tools and ways of expressing emotive assessment during negotiations and business meetings, and establishing the intra- and extra linguistic prerequisites that motivate the emergence and evolution of the informative space within corporate communication in the
English language. Thus, the relevance of this research has to do with the significance of the linguistic cultural characteristics of emotive lexis in corporate communication, as it is important to understand the
cultural factors that determine its deployment in speech and written texts. In addition, the analysis of the linguistic and cultural aspects of emotive lexis bearing evaluative potential in corporate communication provides valuable material for business partners working in different linguistic and cultural environments.