Market and it`s functions - Marketing
- Agricultural Marketing
- What is Marketing functions?
- Various marketing functions
- Market Performers
- Importance of marketing functions
Outline of Presentation
Important marketing functions What is Marketing? - Marketing is identifying and meeting human and social needs. Thus, it is “meeting needs profitably.”(Shivendu Mishra: 2009).
- Marketing must be understood not in the old sense of making a sale - 'selling' - but in the new sense of satisfying customer needs (Antharjanam, 2012).
- It then refers to the identification, selection and development of a product, determination of the price, channel to reach customers place and the development and the implementation of promotional strategy.
- In other words it is the process of planning, pricing, promoting, selling, and distributing ideas, goods or services to create exchanges that satisfy customers.
- Thus everything that happens between generated idea, produced goods and the sale
Introduction
Important marketing functions Agricultural Marketing - It is the movement of agricultural produce / production inputs/services from the point of production(e.g. farm) to the final consumer/manufacturers.
- The movement process covers areas such as:
- planning,
- physical handling,
- Transportation : to make produce / inputs available to consumers at the right place
- Processing: - to reduce wastage
- packing : - to simplify handling
- Grading and quality control:- to simplify sales transaction
- Storage:- to match continuing demands of consumers throughout the year
- pricing,
- promoting,
- selling, etc.
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