Financing
Marketing Functions…
- Providing customers with the goods and services they need and educating them on those goods and services so they can make an informed buying decision.
- Provides customers with the goods and services they want
- Involves:
Marketing Functions…
Selling
Important marketing functions - In a more complex and technical product, marketers should make provision in order to assist customers after they have purchased product.
- In terms of machines or heavy equipment product that requires installation or maintenance, most marketing organization renders such services like installing the machine or maintaining it for stipulated periods on time for free or by a little service charge.
- After sales services is an effective marketing strategy to building a long lasting customer relationship, staying ahead of your competitors while making profit.
- After sales service enables a marketer to know what is required to be done to having an effective transfer of ownership to costumers, creating a big picture, while also making profit
Marketing Functions…
After sales-service
Important marketing functions - Market performers are individuals and organizations that execute /perform marketing functions.
- It is often easier to think of producers, such as manufacturers of tangible products and providers of intangible services.
- However, there are many other marketing performers which include intermediaries and collaborators
- Intermediaries: firms that specialize in trade rather than production and execute tasks related to buying and selling. i.e.
- Wholesalers
- Retailers
- Middlemen
- Other Specialist
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