Course paper

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INTRODUCTION

Topicality of the theme the article is devoted to the study of cultural semiotics’ differences impact on how individuals and groups access and use health and social services. These differences can present barriers to providing culturally sensitive partnership with stakeholders groups. A lack of culturally responsive and responsible services may result in professionals stereotyping, misinterpreting or otherwise mishandling encounters with individuals and groups viewed as different in terms of background and experience (Vazquez-Nutall, Li Kaplan 2006 ) sign processes, which are any activity, conduct, or process that involves signs, where a sign is defined as anything that communicates a meaning that is not the sign itself to the sign's interpreter. The meaning can be intentional such as a word uttered with a specific meaning, or unintentional, such as a symptom being a sign of a particular medical condition. Signs can communicate through any of the senses, visual, auditory, tactile, olf actory, or gustatory. The importance of signs and signification has been recognized throughout much of the history of philosophy and psychology. The term derives from the Greek, romanized: sēmeiōtikos, "observant of signs" sign, a mark” For the Greeks, "signs" occurred in the world of nature, and "symbols" in the world of culture. As such, Plato and Aristotle explored the relationship between signs and the world. The semiotic tradition explores the study of signs and symbols as a significant part of communications. Unlike linguistics, semiotics also studies non-linguistic sign systems. Semiotics includes the study of signs and sign processes, indication, designation, likeness, analogy, allegory, metonymy, metaphor, symbolism, signification, and communication. Semiotics is frequently seen as having important anthropological and sociological dimensions; for example, the Italian semiotician and novelist Umberto Eco proposed that every cultural phenomenon may be studied as communication. Some semioticians focus on the logical dimensions of the science, however. They examine areas belonging also to the life sciences—such as how organisms make predictions about, and adapt to, their semiotic niche in the world (see semiosis). In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in bio semiotics. Semiotics is not to be confused with the Saussurean tradition called semiology, which is a subset of semiotics.