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Cross-Cultural Communication
Joynt and Morton (2000: 100–3) refer to the following additional
methods:
Head- hunters: these employ executive search techniques to help
identify
high- quality candidates for senior level appointments. Their
well- developed contacts enable them
to operate internationally, often
networking with large organizations and their extensive contacts in
emerging markets.
Cross- national advertising: this method involves the use of international
advertising agencies and advertising consultants across the world.
Internet recruitment: this is particularly effective
in attracting internation-
ally mobile managers for those firms requiring specialist skills, or multi-
national companies wishing to promote their
presence and interest in a
particular market. The use of the Internet has the advantages of lower
costs, wider recruitment sourcing,
websites, online application forms, job
specifications and access to curriculum vitae/résumés.
International graduate programmes: these can be useful in selecting ‘high
flyers’
for future senior appointments, but organizations are wary of low
retention rates and the possibility of a lack of long- term commitment
from those recruited.
The cross- cultural implications of performance management
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