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References
Anholt, S. (2003) Brand New Justice: The Upside of Global Branding (London: Butterworth 
Heinemann).
Anholt, S. (2007) Competitive Identity (Basingstoke: Palgrave Macmillan).
Anholt, S. (2009) Places (Basingstoke: Palgrave Macmillan).
Anholt, S. and Hildreth, J. (2004) Brand America: The Mother of All Brands (London: 
Cyan Books).
Hall, Lord of Birkenhead (2011) The Times, 30 April.
Nebenzahl, D. (2001) National Image and Competitive Advantage (Copenhagen Business 
School Press).
Nye, J. (1990) Bound to Lead: The Changing Nature of American Power (New York: Basic 
Books).
Nye, J. (2004) Soft Power: The Means to Success in World Politics (New York: Public Affairs).
Nye, J. (2009) ‘Soft Sell’, The Times, 15 January.
Nye, J. (2011) The Future of Power (New York: Perseus Books).
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240 Cross-Cultural Communication
Further reading
Anholt, S. (1999) Another One Bites the Grass (New York: John Wiley & Sons).
Barsamian, D. and Chomsky, N. (2001) Propaganda and the Public Mind (London: Pluto 
Press).
Berger, P. and Huntington, S. (2003) Many Globalisations: Cultural Diplomacy in the 
Contemporary World (Oxford University Press).
Chunovic, L. (2004) Why Do People Love America? (London: Sanctuary Publishing).
Dinnie, K. (2008) Nation Branding: Concepts, Issues, Practice (London: Butterworth 
Heinemann).
Edelman, M. (2001) The Politics of Misinformation (Cambridge University Press).
Furneaux- Harris, B. (2009) ‘To Think and Fail’, Brand Management Seminar, London 
November.
Golding, P. and Harris, P. (1997) Beyond Cultural Imperialism: Globalisation, 
Communication and the New International Order (London: Sage Publications).
Goldstein, A. (2005) Rising to the Challenge: China’s Grand Strategy and International 
Security (Stanford University Press).
Held, D., McGrew, A., Goldblatt, D. and Perraton, J. (1999) Global Transformations: 
Politics, Economics and Culture (London: Polity Press).
Hobsbawm, E. (2007) Globalisation, Democracy and Terrorism (London: Little, Brown).
Huntington, S. (2002) The Clash of Civilizations and the Remaking of World Order 
(New York: Free Press).
Kagan, R. (2003) Paradise and Power (London: Atlantic Books).
Kolb, B. (2006) Tourism Marketing for Cities and Towns (London: Butterworth 
Heinemann).
Leonard, M. (2006) Public Diplomacy (London: Foreign Policy Centre).
Marshall, Sir P. (2004) Positive Diplomacy (Basingstoke: Macmillan).
Morgan, N., Pritchard, A. and Pride, R. (eds) (2004) Destination Branding (Oxford: 
Elsevier).
Olins, W. (2004) On Brand (London: Thames & Hudson).
O’Shaughnessy, N. (2004) Politics and Propaganda: Weapons of Mass Seduction 
(Manchester University Press).
Riordan, S. (2004) The New Diplomacy (London: Polity Press).
Robb, D. (2004) Operation Hollywood (Amherst, NY: Prometheus Books).
Schneider, C. (2003) Diplomacy that Works: Best Practice in Cultural Diplomacy 
(Princeton, NJ: Center for Arts and Culture).
Seabrook, J. (2004) Consuming Cultures: Globalisation and Localities (Oxford: New 
Internationalist Publications).
Snow, N. (1998) Propaganda Inc.: Selling America’s Culture to the World (New York: Seven 
Stories Press).
Szondi, G. (2008) ‘Public Diplomacy and Nation Branding. Conceptual Similarities 
and Differences’, Discussion Paper in Diplomacy No. 112 (Netherlands Institute of 
International Relations, Clingendael, October).

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13
Transfer of Skills, Technology 
and Knowledge