Cross-Cultural Communication


Managing Cross-Cultural Negotiations


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Cross-Cultural Communication and Negotiation

Managing Cross-Cultural Negotiations

  • Negotiation: The process of bargaining with one or more parties to arrive at a solution that is acceptable to all
  • Success of the persuasion step depends on
    • How well the parties understand each other’s position
    • The ability of each to identify areas of similarity and differences
    • The ability to create new options
    • The willingness to work toward a mutually acceptable solution
  • Planning
  • Impersonal Relationship Building
  • Persuasion

Managing Cross-Cultural Negotiations

  • Negotiation: The process of bargaining with one or more parties to arrive at a solution that is acceptable to all
  • Planning
  • Impersonal Relationship Building
  • Exchanging Task-Related Information
  • Persuasion
  • Agreement
  • Grant concessions and hammer out a final agreement
  • This phase may be carried out piecemeal, and concessions and agreements may be made on issues one at a time.

Cultural Differences Affecting Negotiations

  • Do not identify the counterpart’s home culture too quickly. Common cues (e.g., name, physical appearance, language, accent, location) may be unreliable.
  • Beware of the Western bias toward “doing.” Ways of being (e.g., comportment, smell), feeling, thinking, and talking can shape relationships more powerfully than doing.
  • Counteract the tendency to formulate simple, consistent, stable images.
  • Do not assume that all aspects of the culture are equally significant.
  • Recognize that norms for interactions involving outsiders may differ from those for interactions between compatriots.
  • Do not overestimate your familiarity with your counterpart’s culture.

Negotiation Tactics

  • Location
  • Time limits
  • Buyer-seller relations
  • Bargaining behaviors

Effective Negotiation Characteristics

  • Adapted from Table 7-10: Culture-Specific Characteristics Needed by International Managers for Effective Negotiations

Effective Negotiation Characteristics

  • Adapted from Table 7-10: Culture-Specific Characteristics Needed by International Managers for Effective Negotiations

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