Current State of The Company

Royal Bank of Canada
Doga Ege Ozden Prof. Steven Litt MRK662SAA
Individual Assignment 4 (P4) 16 Apr, 2021

Current State of The Company

• One of the biggest Canadian bank(Helping Clients Thrive and Communities Prosper)
• Trustable

REPUTATION CUSTOMER TREND
PROFIT TREND

• An upward trend

• Savings
• Investment
• Taking loan

• 86,00+ full- and part-time employees serving 17 million clients
• Canada, US and 34 other countries(Helping Clients Thrive and Communities Prosper)

SERVICE QUALITY

“Creating a positive social impact is integral to how we do business”

• —(Commitment to Community and Social Impact)

Current State of The Company

VISION
Creating positive impact in the world while doing their business(Commitment to Community and Social Impact)
MISSION

• Taking action on climate change
• Supporting arts
• Supporting athletes

(Commitment to Community and Social Impact)

Social Media Presence

Product Inventory

ACCOUNT & SERVICES(BANKING)
TYPE
MONTHLY FEE
FEE AFTER DEBATE
DEBITS INCLUDED
OVERDRAFT PROTECTION
OVERVIEW
RBC VIP Banking
$30
$19.95
Unlimited
Free
“An all-inclusive package that covers
multiple bank accounts including
unlimited transactions, a free premium
Visa card and much more.”
RBC Signature No Limit
Banking
$15.95
$9.95
Unlimited
Free
“An all-inclusive banking account
designed for customers with more
complex financial needs, including
unlimited transactions three Interac
withdrawals, five cross border debits
and more.”
RBC No Limit Banking
$10.95
$5.95 or $0
Unlimited
$5.00 per month plus applicable Overdraft Interest
“A banking account that offers the
freedom of unlimited transactions for
one low monthly fee with no
surprises.”
RBC Day to Day Banking
$4
$0.00
12 debits
$5.00 per month plus applicable Overdraft Interest
“A basic banking account that offers
value and convenience to those who
transact fewer than 12 debit
transactions per month.”
US Personal Account
$2
N/A
6 debits
$5.00 US per month plus applicable Overdraft Interest
“A U.S. dollar account with chequing
privileges, allowing you to save in U.S.
dollars when exchange rates are
favourable.”
(Accounts and Services - RBC Royal Bank)
ACCOUNT & SERVICES(SAVINGS)
TYPE
INTEREST
ONLINE BANKING
OVERVIEW
RBC High Interest eSavings
0.050%
Free
“An online savings account offering high interest on
every dollar. Free online transfers from this accounts to
other RBC accounts in your name — 24/7 with no delay.”
RBC Enhanced Savings
Tiered
Free
“A savings account best suited for those with higher
balances, allowing you to enjoy premium interest rates
on balances of $5,000 or more.”
RBC Day to Day Savings
Tiered
Free
“A straightforward savings account that pays interest on
every dollar invested, and the rate increases as your
balance increases.”
RBC US High Interest eSavings
0.050%
Free
“Earn high daily interest on every US dollar and receive
free online transfers from this account to other RBC
deposit accounts in your name — 24/7 with no delay.”
(Accounts and Services - RBC Royal Bank)
ACCOUNT & SERVICES(STUDENTS)
TYPE
MONTHLY FEE
FEE AFTER
DEBATE
DEBITS INCLUDED
OVERDRAFT
PROTECTION
OVERVIEW
RBC Student Banking
$0.00
N/A
25 debits
$5.00 per month plus applicable Overdraft Interest
“A FREE student bank account
including 25 debit transactions and a
Visa card, all designed to save you
money. Great value combined with the
convenience of free access to Online
Banking.”
RBC No Limit Banking for Students
$10.95
$0
Unlimited
$5.00 per month plus applicable Overdraft Interest
“For one low monthly fee, you get
unlimited debits, a Visa Classic II
Student card with fees waived, free
access to Online Banking and more.”
RBC Leo’s Young Savers Account
$0.00
N/A
15 debits
Not available
“A great way for children and youth to
get started in saving and everyday
banking. Online Banking access is
included.”
(Accounts and Services - RBC Royal Bank)