NEW PRODUCT ENTRY IDEA
Online Courses
Paid online courses is the new product idea because, banks prefer their customers to pay their loans. And, have money in their bank. So teaching them finance, investment and economic basics in exchange for money can be beneficial for the company so that they can lend money to bigger investors and make more profit.(Gran)
Online Courses - Key Attributes:
- Certificates
- Certificates will make the consumers find a job easily so the company can lend money safely
- Education
- Education will teach customers how to manage their money in most beneficial way so they won’t be in a situation where they can’t pay their loans and etc. Which will also make lending money safer for the company
Online Courses
Target Market
- Demographic:
- 18-65+ years old
- Married, single, divorced, in a relationship(All martial status)
- All gender
- All religions
- Geographic:
- Canada, US and 34 other countries
- Psychographic:
- Behavioral:
- People that tries to make money through stock exchange
Sell Sheet - Price: $120 per course
- Shelf life: 2 year(content needs to be updated after that time)
- Ingredients: Education and Certificate
- Packaging: Outline of the topics will be presented to visitors online so they can make better choices
- Sales promotion: Learning path that includes more course and more certificates for special price. Ex: Accounting Basics + Economics Basics + Stock Exchange = $300
No In Store Sales
- IMC promotional mix elements should include;
- Social media
- Internet marketing
- Sales Promotion
- Advertising
- Media Plan;
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