Different Types of Advertising

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Smartphone Advertising

The world of smartphones is an ever-growing and changing one. The mobile connectivity it offers to consumers makes it fertile ground for advertising. Applications from both network carriers and phone manufactures carry branding and product information for services they offer.
Also, games downloaded to mobile platforms display ads when connected to the internet. Advertisers are striving to make ads which are more adaptable to smaller screens, and make them available across a range of operating systems such as Android, iOS and Windows.

Niche markets are specific areas of consumer demand which a company tries to fulfill with customized or innovative products. Niche advertising deals with targeting these select group of customers with tailored ads.
Companies are taking advantage of online blogs and websites which cater to exclusive content such as exotic travel or wines or regional cuisine, and using these as platforms to advertise their products. The use of Internet marketing for these niche offerings ensure that potential customers are exposed to the ads whenever they search

This is a radically new form of advertising, that is interactive to the point of letting customers create their own ads for the brand, one of which is chosen as the brands official ad for a particular time period. This was successfully done by PepsiCo for its Doritos brand of snacks during the Super Bowl 2007, and again in 2009 and 2010. User-generated ads are not cost prohibitive, and allow the company to generate a lot of publicity via word-of-mouth.

Each of the advertisement types mentioned has its own sub-types and rates of effectiveness. It is the job of the advertising department to figure out which type or which medium is the best and the most feasible for its company.