Directorate of distance education master of business administration


Meaning and Importance of Motivation


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HR Management-230113

Meaning and Importance of Motivation
 
The health of an organization depends largely on the motivational 
forces operating within its personnel. Motivation is concerned with why 
people choose to do one thing rather than another, at certain times than 
others and also with the amount of effort or intensity of action that 
people put into their activities. Motivation can be defined as the will to 
do, the urge to achieve goals and the drive to excel. Motivators are forces 
that increase job satisfaction and induce individuals to perform and 
are underpinned by the individual’s values, beliefs, attitudes, needs and 
goals. Performance could be viewed as the result of the additive or even 
multiplying effect that motivation could have on a person’s numerous 
capabilities.  It is therefore natural, that maximum attention is paid at 
supervisory level to motivate their team members. 
Needs and Motivation
 
The behavior of an individual at a particular time is influenced 
by his or her needs. Need is a condition of lacking or requiring some 


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necessary thing, either physically or (now) psychologically; destitution, 
lack of the means of subsistence or of necessaries, poverty. Need is 
an internal state that makes certain outcomes appear attractive. The 
strongest need is likely to have the greatest influence on employees’ 
behavior. Motivation is said to relate to need in that a person with a 
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