Diversity and Inclusion Essay Abstract
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Diversity and Inclusion Essay
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- 1. Introduction
- 2. Inclusivity and diversity
Diversity and Inclusion Essay 1. Abstract Today’s rapidly changing world is able to totally restructure the workforce, and employers face severe challenges in workforce management. Diversity management has been a key issue among employers in reaching sustainable growth, employee satisfaction, and retention, talent acquisition. The importance of diversity management can be linked to long-term organizational strategies that will enhance positive corporate reputation and development. However, the term ‘diversity’ can be conceptualized differently and top executives today understand that an organization has to adapt. The current paper observes and analyzes the Diversity and Inclusion statement of one of the most famous cosmetic brands, L’Oréal, and proposes practical recommendations for improving the diversity statement. 1. Introduction The strategy that could enhance the world reputation of the brand L’Oréal. L’Oréal is undoubtedly one of the best-known cosmetic brands all over the world offering a wide range of products, both inexpensive and luxurious. The beauty brand was founded in 1909 by Eugene Schueller, a young graduate of the chemistry faculty with great joy in entrepreneurship (L’Oréal, 2019), and now has more than 63 million employees around the globe (D’Auzers, 2008). The company spends a big part of its income on Research and Development, which is a ground reason the company can be on the top of the list ahead of world-known cosmetic brands. The company is committed to producing goods for people of ‘all walks’ (L’Oréal 2019) and to achieve it the company aims to create a unique workplace where people of different ethnicity, social background, religion, gender, age, or disability can feel to be treated with respect and valued. 2. Inclusivity and diversity The beauty flagman speaks out the promotion of diversity and inclusivity within the company and outside to be the core strategy for several years (L’Oréal, 2018). The diversity and inclusivity campaigns of 2017 could greatly affect the company’s development by increasing sales. The company names its Diversity and Inclusivity statement as ‘People matter at L’Oréal’, which ideally represents ground strategies and aims. The diversity and Inclusivity statement, which is last updated in 2018, includes five subsections, i.e. Key figures, Strategy, Key examples, Top executive endorsement, and Partners. The strategy which is called ‘People matter at L’Oréal’ is comprised of three main directions of diversity and inclusivity strategy, promoting more females in executive positions, welcoming people with various backgrounds, and enabling talents with disabilities to show their skills. The key figures subsection presents that the promotion of women in each level of management has greatly improved in comparison to 2010, the share of female executives has increased by 10 percent, and a more than 20 percent increase in the share of females in global brand management positions (L’Oréal, 2019). Additionally, the gender pay gap has decreased dramatically over the past several years from a 10 to 2 percent gap. Moreover, payable parental leave in France for females comprises 20 weeks and 6 weeks for other partners. On the diversity statement landing page, a visitor is encouraged to watch a short video explaining how they perceive diversity. This video, along with the videos, where top managers at L’Oréal share their views on diversity and inclusion, is informative and impressive. Top executives discuss what diversity represents in itself and its importance, and the implications of a diverse working team. At L’Oréal, it is important to take into account the uniqueness of representatives of each race, ethnicity, nationality, and culture. It is highlighted that a growing number of diversified groups of their consumers entails understanding the needs of those customers, and thus not only the diverse workplace a social responsibility but also important a key to business success. On a separate Key examples page, a number of projects and initiatives implemented by the company are presented. Initiatives related to fostering mental health among women and support for minority groups, etc. These can be perceived as proof of the viability of the company’s diversity statement. From the Diversity and Inclusivity report of L’Oréal, it is visible that the company pays high attention to previous lessons taken from its experience and shows the strong commitment of top executives to achieving a high level of diversity within the company. Download 26.14 Kb. Do'stlaringiz bilan baham: |
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