English reader on

Task 1. Read the text and translate it. 

 

Task 2. Copy out the words and expressions and translate them. 

 

Radical change 

Incremental change 

A merger 

Change agents 

Force-coercion strategy 

Rational persuasion strategy 

Innovation 

Feasibility studies 

Empowerment 

Toleration of mistakes 

Modify the products 

 

 

Task 3. Make up sentences using the following terms: 

New powerful competition 

Feasibility study  

Change agents 

To make intelligent choice 

Long-lasting change 

To put into practice a new idea 

To support innovation 

Decentralization and empowerment 

 

Task 4. Give a short summary of the text. 

 

Task 5. Answer the following questions: 

1. What does radical change result in? 

2. What does incremental change build on? 

3. What are the three strategies to bring about change in an organization? 

4. What is rational persuasion based on? 

5. Who(m) does a shared-power strategy involve? 

6. What are the reasons for resisting change? 

7. What kind a process is innovation? 

8. What does product innovation involve? 

9. What are the four steps of innovation process? 

10. What is a feasibility study? 

 

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