farm Business Schools: A farm business school is
a programme of learning designed to help smallholder
farmers who are just getting involved in producing for the
market and need help in making it work profitably.
A Farm Business School is comprised of a group
of farmers who want to develop their skills and know
more about producing for the market. It is essentially a
forum for sharing knowledge between farmers through
discussion, practical exercises and self-study.
The farmers meet at a convenient venue where
they work together to explore, learn about and address
business and marketing problems and opportunities of
their farm businesses. (Also see page 95)
Counselling: Many service providers give advice
to farmers through individual counselling. Business
counselling requires one-on-one contact, close
communication, trust and confidence. Counselling is
usually provided by extension workers or consultants
who are specialised in farm business management,
enterprise development or entrepreneurial development.
When giving advice or information, counselling addresses
the unique needs and circumstances of the individual
farmer-entrepreneur.
The exchange of ideas that is possible in one-
to-one discussions is very beneficial in helping farmers
reassess their situation and attitude to problems and
possible solutions. When dealing with money issues,
these are intensely personal and few like to discuss their
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